Jiangsu 2013-09-06 (China Newswire) 20 century since 90s, with the rapid development of Internet, a new marketing mode based on network, network marketing has been widely applied and popularized, enterprises have to use the Internet to carry out electronic advertising distribution and sales of electronic products, providing a variety of information services at the same time, according to the Internet the characteristics to change the internal structure, network marketing has become a new source of competitive advantage.
Changzhou Qunyi electromechanical Manufacturing Co. Ltd. CEO Li Zeqin said that the mobile Internet once applied to enterprise development, one of the prominent characteristics is that it can make the enterprise become small, small businesses become larger". In the traditional environment, the enterprise's popularity is often affected by the size of its own economy, history, and other factors. Under such conditions, the majority of garment enterprises due to limited customer resources, there is not enough money and manpower to conduct a large-scale promotional. Compared with this, the network marketing as a direct and economical means of communication, not only can attract more attention than the traditional way of advertising, but also low cost and high efficiency, so more and more optimistic about the electromechanical manufacturing industry.
Changzhou Qunyi Electrical Manufacturing Co., Ltd. is located in Changzhou new North Xue Industrial Park, the geographical environment is superior. Is specialized in producing all kinds of large transformers, reactor fuel tank and supporting structure of the enterprise. The company covers an area of 20000 square meters, construction area of 15000 square meters, the main building covers an area of 10000 square meters, with CNC flame cutting machine, plasma cutting machine, bending machine, shearing machine, bending machine, lathe, milling machine, 32 tons of large crane, submerged arc welding machine, shot peening, paint production equipment. Supporting facilities, is a few in Changzhou, with transformer supporting structure of the development and production capacity of one of the enterprises. At present, the company has become the Changzhou XD Transformer Co. Ltd., Changzhou Toshiba [micro-blog] Transformer Co. Ltd., Siyuan electric (11.130, -0.08, -0.71%) Limited by Share Ltd and other well-known enterprises supporting production base. Follow the quality is the life of enterprise development purposes, with the increasing scale of production, the company constantly improve the internal quality management, has passed GB/T19001 2008 quality management system certification, ISO14001 environment system certification.
Li Zeqin thinks, entered the era of network marketing is the inevitable trend of development of traditional mechanical manufacturing enterprises, electromechanical manufacturing enterprises should as soon as possible to carry out accurate network promotion, take the initiative to explore suitable for enterprises with low cost and high efficiency marketing road. However, mechanical and electrical manufacturing enterprises want to do network marketing, also need to ensure product quality on the basis of the choice of the target audience, at the same time using a variety of promotion, traditional channels and Internet channels complement each other, complement each other, and also do a good job of customer service service, develop their own customers, increase customer repeat purchase. Only in this way, the enterprise network sales to gradually mature, and constantly make better sales performance.
With the development of China's market economy internationalization, scale, network marketing across time and space is undoubtedly a heavy artillery shell, will have a huge impact on the traditional mechanical and electrical manufacturing industry marketing.
